Our story

My Story

Easy9 founder Charlie with a playing partner on the course

I've always heard the same advice: do what you love. For me, that was never one thing — it was two. Golf and long-distance running.

Running taught me that hydration isn't optional. Over long miles, it's the difference between finishing strong and falling apart. Golf taught me the opposite lesson: a round is 4+ hours outside, often in the heat, and nobody treats it like the endurance event it actually is. The cart rolls up with beer and sugar — nothing built to help you finish the back nine the way you started the front.

So I combined the two things I love: real hydration, built for long-distance performance, tailored specifically for golfers.

That's easy9.